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EP 04 · Trust & Reputation
Reviews Are the New Backlinks: How Social Proof Wins in the AI Search Era
Backlinks aren't the only currency of trust anymore. Luke breaks down why AI search tools are now reading your Google reviews and testimonials — and how to turn social proof into your strongest visibility asset in 2026.
July 2026 · ~7 min
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EP 04
Reviews Are the New Backlinks: How Social Proof Wins in the AI Search Era
Backlinks aren't the only currency of trust anymore. Here's why AI search tools are now reading your Google reviews and testimonials — and how to turn social proof into your strongest visibility asset in 2026.
EP 03
Answer Engine Optimisation: How Small Businesses Stay Visible in the AI Era
Your rankings are holding, but enquiries are drying up. Something big has shifted — and if you don't adapt, you'll spend the next year working harder for worse results. Let's fix that.
EP 02
How to Get Cited by AI Search: The Guide for Australian Businesses
AI tools are answering your customers' questions before they ever reach your website. Here's how to stay visible — and get cited — in the new era of AI-driven search.
EP 01
Local SEO in 2025: What Geelong Businesses Need to Know
Google's local algorithm has shifted significantly. Here's what's actually working for Geelong businesses right now — and what's wasting your time.