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Privacy policy · updated 20 October 2026

Your information, handled with care.

We never sell, rent or trade your information, or your customers' information. We use it only to run Soulwidth for you.

What we collect

• Your name, email address, business name, phone (if you give it) and area
• How you sign in: a one-time code sent to your email, or Sign in with Apple, Google or Facebook, which gives us only your name and email address (never a password)
• If you connect an AI assistant (such as Claude or ChatGPT) to your Soulwidth account: a sign-in token that lets it see your plan, where your ads are up to and your results, and start a brief for you to finish. It can never approve or post ads, spend, pay, change your plan or see your customers' details. What you type in the assistant is handled under that assistant's own privacy policy. Disconnect it in the assistant's settings; deleting your account removes the token
• What you give us for your ads, posts, emails and website: briefs, voice notes (turned into text), photos, videos and notes, including photos you send from your iPhone
• The ads, posts, emails and websites we make for you, your approvals and your results
• Your goals and settings, such as your email goal and the colour you choose for your website
• Money records you add or that come from your Soulwidth bills and shop sales
• If you use the iPhone app and allow notifications, a device token so we can notify you
• Payment details, handled by Stripe: we never see or store your card number
• If you use AUX, the free party playlist: the party name and date, the name each person types and the songs they add. No sign-in or email is needed, and anyone with the party link can see the playlist

Your customers' information

When you keep your own customers' details in Soulwidth (your CRM, email and text lists, website enquiries and sign-ups, shop orders, assets and statements), you decide what goes in, and you confirm each person agreed to hear from you or is your customer. We hold it for you and use it only to provide the service to you. We never contact your customers except to send the emails, texts and statements you approve, each with a way to unsubscribe. When you connect Google or Outlook to bring contacts in, we read them once, keep the list for at most an hour while you choose who to add, then delete it, and we never keep your Google or Microsoft sign-in.

How we use AI

We use AI to draft your ads, posts, emails, websites and reports, to turn voice notes into text, and in SOUL, the email assistant. AI sees the business details, drafts and photos needed for the task, never your customer lists. SOUL may search the web for facts and shows its sources. A Soulwidth Ad Expert checks every ad, and nothing goes out without your approval. Anthropic, our main AI provider, doesn't use what we send it to train its models.

Who helps us

• Stripe: payments
• Netlify: hosting the website and app, and storing your information and files
• Resend: sending emails, such as sign-in codes, reports and the emails you send to your customers
• Anthropic (Claude): writing and checking your brand, website words, ads, posts, emails and reports, and SOUL
• ElevenLabs: turning voice notes into text, and making the AI copy of your voice for your podcast, only with your recorded consent. Your AI voice is deleted at ElevenLabs when you delete it or your account
• fal.ai: making your videos, logos and images when you ask, and as a backup for voice notes and podcast voices (your photo and voice are used only with your consent)
• Apple, Google and Facebook (Meta): signing in, if you choose them; Apple also delivers notifications to the iPhone app
• Google and Microsoft: bringing in your contacts, if you connect them
• Apple: the song search in AUX (only what you type in the search box is sent), and making the playlist in your own Apple Music library if you choose. You sign in with Apple, so we never see your Apple ID
• Spotify: making the AUX playlist in your own Spotify if you choose. You sign in with Spotify, the sign-in stays in your browser, and we never see your Spotify password or listening history
• Meta, Google (including YouTube), TikTok and the other platforms you choose: running your ads under your name and, if you give us access, publishing the posts you approve
• Name.com: registering your web address; ImprovMX: forwarding email at your web address
• Twilio: sending the text messages you approve (SELL); Zoho: business mailboxes, if you order one
• Google Analytics & Tag Manager: how soulwidth.com and the app are used
• Meta (Facebook) Pixel: measuring Soulwidth's own ads on soulwidth.com and the app. Meta may use it to show our ads to people like you; you can change this in your Facebook ad settings

Where it's stored

Soulwidth is based in Australia. Our hosting and most of our providers store and process information in the United States and other countries. We choose providers with strong security, and we handle your information under the Australian Privacy Principles wherever it's stored.

How we keep it safe

Everything travels encrypted (HTTPS). Payments go through Stripe. Sign-in uses one-time codes or your Apple, Google or Facebook account, so there are no Soulwidth passwords to steal. Each business can only see its own information, and that's checked on every request. Only the Soulwidth team can see your account, and only to help you. If a data breach is likely to cause you serious harm, we'll tell you as soon as we can, and the Office of the Australian Information Commissioner where the law requires.

Cookies

soulwidth.com and the Soulwidth app use Google Analytics cookies to understand how people use them, and the Meta Pixel to measure Soulwidth's own ads. Signing in to Soulwidth AI uses one essential cookie to keep you signed in, and a short-lived one while you sign in with Apple, Google or Facebook. You can turn off non-essential cookies in your browser.

Keeping and deleting your data

We keep your information while your account is active. You can delete your Soulwidth AI account at any time from Your account → Delete my account, or by emailing support@soulwidth.com. That deletes everything we hold for your business, including your CRM, your customers' details, your emails, money records, assets, statements, brand and website. We keep only records the law requires, such as invoices for tax, and a web address you bought stays registered to you until it expires.

Backups. Every night we make a backup copy of your information, so it can be brought back after a mistake or a fault. Backups are kept for 30 days and then deleted, so anything you delete is gone from the backups within 30 days. Backups are never used for anything else, and sign-in codes and contacts read from Google or Outlook are never backed up.

Your rights

Under the Australian Privacy Principles you can access, correct or ask us to delete the personal information we hold about you. Email support@soulwidth.com. If you're not happy with how we handle a privacy concern, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.