"I didn't start out as a marketer. I started out on stage — and there's nowhere to hide in the spotlight."
Long before Soulwidth, I was immersed in the world of writing and performing — crafting stories, connecting with audiences, and experiencing the raw vulnerability of the stage. That experience wasn't just formative. It was transformative.
What started as a personal passion for authentic storytelling became a professional obsession: how do you create marketing that feels human? That has depth and resonance? That actually works for the diverse local businesses that make Geelong thrive — not just the algorithms?
Soulwidth is the answer to that question. Based in Geelong and deeply rooted in the local community, I've worn many hats while always marching to the beat of the modern marketer — from government and education to construction and real estate, from upskilling and retraining to thriving in a digital and remote world.