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Think about the screens you walk past in a week: the bus shelter on the corner, the panels in the shopping centre, the big roadside board on the way…
Facebook and Instagram are still where most small businesses start advertising, and for good reason: your customers are there every day, and you can…
Look around any train, waiting room or lounge room and you'll see it: people playing games on their phones. Puzzle games, word games, card games,…
A CRM should be the calmest place in your business: every customer, every enquiry, every follow-up, in one spot. For a lot of small businesses it's…
Ask someone about the song that takes them straight back to being sixteen, and watch their face change. Music is one of the oldest ways people bond,…
Soulwidth is based in Melbourne, and a lot of our thinking comes from watching local businesses here and down the road in Geelong: cafés in Pakington…
Before I knew anything about marketing, I'd already invented a game to beat it.
If you've written blog posts for your business, you've already done the hard part of a podcast: you've worked out what you want to say. What usually…
It's the most common story we hear from small business owners. You put $100 into Facebook or Instagram ads, maybe boost a post or two. A few likes…
YouTube is where a lot of your customers spend their evenings: how-to videos, music, podcasts, sport highlights, Shorts on the couch. It's also one…
For fifteen years, backlinks were the currency of trust online. The more reputable sites linking to you, the more Google believed you mattered. That…
If you've noticed your website traffic behaving strangely over the past year — impressions climbing, clicks falling, rankings holding steady while…
AI tools have gone from enterprise luxury to small-business staple almost overnight. From writing product descriptions to generating ad copy and…
Most businesses say what they do. The ones that win say why it matters. If your marketing feels like it's not landing — like you're speaking but no…
The path wasn't linear. There was no master plan that went "start a podcast, build an audience, launch an agency." It happened the way most good…
Google's local algorithm has shifted significantly over the past 12 months. If you're still relying on tactics from two years ago, there's a real…
Most business owners don't realise their website is actively driving people away. They built it years ago, it looks fine to them, and they assume…
Most content calendars fail before the first month is out. They're built with ambition — daily posts, multiple platforms, a colour-coded spreadsheet…
Running an online store is a masterclass in what marketing actually is. Every decision has an immediate, measurable consequence. Change a headline —…
Have a blog? It could be a podcast, in your own voice. Record a minute of your voice and paste a post. Soulwidth writes the episode, reads it in an AI copy of your voice, adds music and publishes it to your own show.
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Real talk for small businesses, wherever you listen.
Your rankings are holding, but enquiries are drying up. Something big has shifted — and if you don't adapt, you'll spend the next year working harder for worse results. Let's fix that.
AI tools are answering your customers' questions before they ever reach your website. Here's how to stay visible — and get cited — in the new era of AI-driven search.
Google's local algorithm has shifted significantly. Here's what's actually working for Australian businesses right now — and what's wasting your time.
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